Leading international business magazine Fortune is reporting the results of the inaugural Tomorrow's Value Rating.
The coverage of the study of the sustainability performance of the world's 10 largest hotel groups focuses on what Fortune describes as the "overall poor performance" of the sector. The article begins:
"On the surface, the largest hotel firms should be standard bearers for corporate citizenship. After all, they make their money introducing guests to new cultures and pristine landscapes, so they have an interest in preserving the environment and supporting the local community. They spend billions each day on heating and water, and as the ubiquitous notes in hotel bathrooms urging us to save our towels can attest, they are acutely aware of the need to conserve these resources and reduce that cost. Like all consumer brands, they know the reputational risks of entanglement in labor or human rights abuse.
"And yet, despite these synergies, hotels are among the least responsible businesses around . . ."
The results of the study are also featured in Caterer and Hotelkeeper, the UK-based magazine for hospitality professionals. The magazine's coverage begins:
"The hotel industry's biggest players talk a good talk but don't walk the walk when it comes to being sustainable and following through on CSR commitments, according to a new survey . . ."
The Tomorrow's Value Rating is a new corporate sustainability measurement tool from international consultancy Two Tomorrows. It is used to evaluate how well the world’s biggest companies are managing their most pressing social and environmental issues. Every two months, a new sector rating examines the largest companies in a globally important industry.
Caterer and Hotelkeeper coverage
Benchmarking
We benchmark your organisation’s sustainability performance using the Tomorrow’s Value Rating methodology.
Join our mailing list
Two Tomorrows
